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Case Study:

UTA

UTA:2 Presentation Systems

Keynote / PowerPoint Theme + Template Systems built to support UTA’s 2020 Rebranding.

2019

At a Glance

I helped to bring the understated sophistication of UTA’s new identity package to an extensive system of Keynote & PowerPoint Templates designed to empower every level of their organization.

United Talent Agency represents many of the most acclaimed figures across film, television, news, music, sports, speakers, theater, fine art, literature, video games, podcasts and other social and digital content. In 2019, the company embarked on an ambitious rebranding effort to better capture the evolving character of their agency.

Working remotely with UTA’s in-house Brand Studio, I helped to adapt & evolve the new branding concepts for slide-based modalities, building an extensive system of ready-made, extensible content models tailored to the unique subject-matter needs of their multiple divisions — fully expanded to include complete Keynote & PowerPoint systems with separate Light/Dark branches & additional business-unit variation.

My Roles
Theme Architecture & Implementation, Template Library Implementation (Keynote / PowerPoint)
Results
The UTA:2 Presentation System has become a critical component of the agency's updated communication toolkit, sparking a marked increase in user-generated content throughout the organization.
UTA:2 Title Slide: Frame Dark System in Keynote

Theme Cores

The UTA:2 PitchKit Systems are built around full-spec Keynote & PowerPoint theme cores (.kth/.thmx), including a library of 50 slide masters that capture the essential layout archetypes, styles, and scaffolding for the extended systems.

 
 
UTA:2 Theme Core Preview – Frame Light System in Keynote
Callout Title and Caption – Frame Dark System
Then and Now comparison setup - Frame Dark System
Sidebar Caption Photo with integrated Body Hierarchies - Frame Dark System
Numbered Section Divider – Neutral
Comparison Matrix – Frame Light System
Title Over Bleed Image master - Frame Light System
Layered Subtitle and Callout Setup
 

Toolkit Extensions

The themes are extended with comprehensive Toolkit Systems, including dozens of ready-made template & starter setups tailored to the unique subject-matter needs of UTA's various divisions and business units, along with grid & color cordination references, objects, and mockup slides.

 
UTA:2 Toolkit Extensions – Frame Dark System in Keynote
UTA:2 Toolkit Extensions – Frame Dark Subtitle Style Starters
UTA:2 Toolkit Extensions – Frame Dark Color Application Primer
UTA:2 Toolkit Extensions – Frame Dark Color Coordination Primer
Colored Section Divider – Red
Color Accent Application – Frame Light System
Chart Color application - Frame Light System
UTA:2 Toolkit Extensions – Frame Light Quad Multi-Chart Starter
UTA:2 Toolkit Extensions – Frame Light Quad Donut Starter
UTA:2 Toolkit Extensions – Frame Light Quad SCOR Table Starter
UTA:2 Toolkit Extensions – Frame Dark Box Scores Table Starter
UTA:2 Toolkit Extensions – Frame Dark Device Mockup Templates: 4K TV
UTA:2 Toolkit Extensions – Frame Dark Device Mockup Templates: iPad Pro

Specialty Builds

The core systems are further extended with specialized, use-specific Template builds designed to enable agents throughout the company to produce reliably on-brand materials with minimal impact on the design team, using tools that are ubiquitous to every employee's installation and skillset.

 
 
UTA:2 System Highlights Deck Template – PowerPoint on Surface Studio
UTA:2 System Highlights Deck Template Example – Jack McMullen
UTA PrintKit Deck Example – The Wedding Guest
UTA PrintKit Deck Example - Giant Little Ones
 

*Images in this section were not provided by UTA or any of its agents, and reflect my own selections as representative of the material developed.